Summary / TL;DR
About the Role MEXC, a global top-tier centralized crypto exchange, is hiring a KOL BD Manager to own influencer partnerships across Hong Kong, Taiwan, and Macau . This is not a cold-outreach seat — we are looking for someone who already knows this market's creators and whose messages get answered. You will run the full partnership lifecycle for the region: identifying the voices that move the HK/TW/MO crypto audience, structuring commercial deals with them, and turning one-off promotions into durable, performing relationships, working closely with MEXC's global marketing, product, and compliance teams. Responsibilities Own the KOL partnership pipeline for HK/TW/MO end to end — sourcing, qualification, outreach, negotiation, signing, and renewal — across YouTube, Twitter, Instagram, and TikTok. Structure and negotiate commercial terms that align creator incentives with exchange growth, from fixed-fee campaigns to long-term ambassador, affiliate, and referral arrangements. Get signed creators live and producing: briefing, content review, tracking setup, payment coordination, and fast issue resolution. Co-create campaign concepts with KOLs and MEXC's marketing team so content lands natively with each creator's audience rather than reading as paid placement. Track partnership performance against agreed goals — reach, conversion, retention of referred users — and use the data to renew, scale, renegotiate, or exit. Map the regional creator landscape continuously — rising voices, competitor deals, platform shifts — and feed that intelligence into partnership strategy. Coordinate with legal and compliance to keep every partnership within platform rules and regional regulatory expectations. Requirements 3+ years of KOL or influencer partnership experience in crypto or fintech , with deals you sourced, negotiated, and closed yourself. Deep, current roots in the Hong Kong, Taiwan, and Macau markets — how creators price, what audiences respond to, and where the regulatory sensitivities sit. Direct working relationships with the region's top crypto KOLs across YouTube, Twitter, Instagram, and/or TikTok — people who answer when you message. Proven strength in commercial negotiation : comfortable structuring deal terms, pushing back on pricing, and closing without burning the relationship. A track record of long-term relationship management — partnerships that renewed and kept producing. Fluent Mandarin and working English ; able to negotiate in Mandarin and collaborate cross-functionally in English. Nice to Have Cantonese fluency — a real advantage for the Hong Kong and Macau creator scene. Prior experience at a centralized exchange or trading platform, with a working grasp of how trading products convert referred users. Experience running affiliate, referral, or revenue-share partnership models, not just flat-fee sponsorships. Your own standing in the regional crypto community — a known name at industry events and in creator circles.
