Summary / TL;DR
Job Overview Responsible for the full-funnel growth and localized operations of AutoDoc in the Korean market. By driving the two-sided network effect between "B2C car owners" and "B2B repair shops," you will build high-converting local acquisition channels, continuously scale the user base, boost engagement, and improve core data metrics. You will be fully responsible for the overall growth results in the Korean market. Core Responsibilities Two-Sided Market Growth: Formulate and execute tiered growth strategies targeting B2C car owners and B2B repair shops. Lead user acquisition, retention, and engagement initiatives from cold start to scaled expansion. Localized Acquisition Matrix: Deeply tap into the traffic potential of channels such as Naver, Kakao, Korean automotive vertical communities, and offline shops. Optimize Customer Acquisition Cost (CAC) and build a sustainable growth funnel. Data-Driven & Strategy Iteration: Regularly review acquisition ROI, user Lifetime Value (LTV), retention rates, and data contribution. Design and execute high-frequency Growth Hacking experiments. Incentive Mechanism Implementation: Align industry characteristics with local regulations (e.g., PIPA/LIPA) to design user operation campaigns and incentive models, enhancing user depth and long-term stickiness on the AI platform. Cross-Departmental Collaboration: Collect and distill market feedback and competitor dynamics from Korean users to drive the product and tech teams in optimizing the localized experience. Collaborate with the BD team to amplify the impact of ecosystem partnerships. Requirements Bachelor’s degree or above, with 3+ years of growth operations experience in the Korean internet/tech industry. Experience driving a product from 0 to 1 or through a rapid scaling phase is required. Native-level Korean (Required) and fluent business communication skills in Chinese (or English). Strong cross-cultural collaboration and high-quality copywriting skills. Proficiency in the Korean internet ecosystem, with a deep understanding of ad placement rules and content operation strategies on Naver, Kakao, and local communities. Exceptional data analysis skills and a results-oriented mindset. Able to independently break down growth metrics and drive efficient execution. Bonus Points Practical experience in the automotive industry or local lifestyle projects. Familiarity with and belief in Web3 incentive models, the AI Agent sector, or DePIN (Decentralized Physical Infrastructure Networks) logic. Proven track record of successful offline community viral growth and field channel expansion.
