Marketing & Community Lead

Summary / TL;DR

About ABFinance ABFinance is building the next generation of compliant digital finance infrastructure in the United States. Our mission is to bridge traditional finance and digital assets through secure, regulated, and user-centric financial products. As we continue expanding our U.S. presence, we're looking for a Marketing & Community Lead to own our brand, grow our community, and lead integrated marketing initiatives across social media, events, PR, and AI-powered marketing operations. What You'll Do Social Media & Content Own ABFinance's social media strategy across X, LinkedIn, Instagram, YouTube, and emerging platforms. Plan and execute content calendars aligned with product launches, campaigns, and company announcements. Create engaging content that strengthens ABFinance's brand and community. Analyze social media performance and continuously optimize engagement and growth. Community Growth Build and grow ABFinance's online communities across Discord, Telegram, X, LinkedIn, and other platforms. Develop programs that improve community engagement, retention, and advocacy. Work closely with BD, Product, and Education teams to activate builders, students, creators, and ecosystem partners. Events & Partnerships Plan and execute online and offline events, including: · Meetups · University events · Founder gatherings · Conferences · AMAs · Community campaigns Coordinate with partners, speakers, media, and internal teams to deliver high-quality events. PR & Brand Communications Develop and execute PR strategies to increase brand awareness. Build relationships with media, journalists, influencers, and ecosystem partners. Draft press releases, announcements, founder communications, and thought leadership content. Protect and strengthen ABFinance's brand reputation. AI-Powered Marketing Leverage AI tools to improve marketing efficiency and creativity. Use AI for: · Content creation · Copywriting · Visual design · Video generation · Social media management · Marketing automation · Data analysis Continuously identify new AI tools and workflows to improve team productivity. Team Leadership Lead and mentor a growing marketing team. Manage one full-time Marketing Associate and one Marketing Intern. Set clear priorities, establish KPIs, and create a high-performance team culture. Build scalable marketing processes and operating rhythms. What We're Looking For Required 5+ years of experience in Marketing, Brand, Community, Growth, or PR. Experience in Crypto, FinTech, Web3, or technology industries. Strong understanding of social media strategy and content marketing. Experience organizing both online and offline events. Experience working with media and public relations. Strong project management and cross-functional collaboration skills. Excellent written and verbal English communication. Proven leadership experience managing teams. Preferred Experience building communities in the crypto or fintech industry. Experience working with creators, KOLs, or ecosystem partners. Familiarity with AI-powered marketing tools and workflows. Experience with marketing analytics and performance measurement. Passion for digital assets, financial innovation, and emerging technologies.