Sales & Marketing Specialist (PR, Copy & Spokesperson)

ABFinance is a US-based firm looking to build and enable digital finance for the future. Our vision is to build a full financial ecosystem where digital assets, traditional finance, and everyday money management live in one seamless experience, made available to everyone. Founded by a team of innovators, traders, and compliance professionals, our mission is to bring the emerging world of digital assets to everyone. Our flagship product is a secure, regulated crypto exchange where we build trading tools for both retail and institutional clients - such as spot trading, yield generation products with a focus on compliance and security. We are looking for a high-impact Sales & Marketing Specialist (PR, Copy & Spokesperson) to shape ABFinance’s external narrative and represent the company across public channels. This role combines strategic communication, content creation, and spokesperson responsibilities, with a focus on building brand credibility, driving market influence, and supporting business growth. Responsibilities Own and develop ABFinance’s external narrative, including positioning, messaging, and key communication themes Create high-quality content across channels, including PR articles, announcements, social media, and executive communications Act as a spokesperson for the company in selected external engagements, including media interactions, events, and community platforms Plan and execute PR strategies and campaigns to enhance brand visibility and industry positioning Work closely with leadership to translate business strategy into clear, compelling, and consistent messaging Monitor market trends and competitor positioning, ensuring ABFinance maintains a strong and differentiated voice Qualifications 4–6 years of experience in PR, communications, content, or marketing within crypto, fintech, or technology companies Proven ability to craft clear, compelling narratives and high-quality written content Experience in public communication, media engagement, or acting as a spokesperson is a strong plus Strong understanding of market positioning, messaging, and brand strategy Excellent written and verbal communication skills in English Ability to work closely with senior stakeholders and translate complex ideas into clear messaging Strong ownership and ability to operate in a fast-paced environment