Web2 Marketing Lead

About Us At AllScale, we believe the future of finance should be borderless, instant, and inclusive. We are building end-to-end stablecoin-based solutions for invoicing, sales, and payroll, making digital currency accessible, intuitive, and compliant for small businesses, freelancers, and individuals worldwide. Our vision is to create a world where any business can access fast, reliable, and low-cost financial tools, empowering them with financial freedom and global reach. As we scale, we're looking for a passionate marketing leader to own our Web2 growth engine. The Role We are seeking an experienced and data-driven Web2 Marketing Lead to take full ownership of our community and content-driven growth strategies. You will be responsible for scaling our global Ambassador program, driving our content presence on platforms like Reddit, LinkedIn, and TikTok, and building a powerful feedback loop between our "Power Users" and our product team. This is a hands-on role for a strategic thinker who isn't afraid to get in the weeds. You will manage multiple programs, budgets, and a small team to build a vibrant, engaged community that serves as the foundation for our growth. Key Responsibilities ● Ambassador Program Management: Lead, scale, and manage the end-to-end AllScale Ambassador Program. This includes overseeing the recruitment, onboarding, and daily coordination of 80+ global ambassadors to generate high-quality content and provide structured product feedback. ● Content & Community Strategy: Own the Web2 content calendar and strategy. Manage an external agency for our Reddit presence and lead influencer/KOL campaigns on LinkedIn and TikTok to build brand trust and drive user acquisition. ● User Feedback Loop: Manage and refine our user feedback system. You will be responsible for collecting, analyzing, and delivering actionable user insights from our community directly to the product and engineering teams. ● Campaign & Budget Management: Manage the Web2 marketing budget across multiple channels, including ambassador rewards, agency fees, KOL collaborations, and video production, ensuring a strong ROI. ● Team & Agency Leadership: Manage and mentor a small team of content and operations interns, ensuring they are effective and growing in their roles. ● Cross-Functional Collaboration: Work closely with the Web3 Marketing Lead to align on brand voice, share community insights, and co-develop strategies where Web2 and Web3 efforts overlap. ● Reporting & Analytics: Define, track, and report on KPIs for all programs, including community engagement, content reach, feedback volume, and user acquisition metrics. Requirements ● 3-5+ years of experience in a marketing role with a strong focus on community building, content marketing, or growth marketing. ● Proven, hands-on experience building and managing a community ambassador or advocacy program. ● Strong strategic and operational knowledge of social platforms, especially Reddit, LinkedIn, and TikTok. ● Experience managing marketing budgets, external agencies, and/or freelancers. ● Excellent project management and organizational skills; comfortable using tools like Notion, Discord, and Telegram to manage workflows. ● Data-driven mindset with the ability to track, analyze, and report on marketing KPIs. ● A self-starter attitude, comfortable with the pace and autonomy of a startup environment. Preferred Qualifications ● Existing experience, connections, or a strong network within communities in Africa, and/or Latin America to drive ambassador recruitment in these key regions. ● Experience marketing to freelancers, content creators, or small businesses (our core audience). ● Familiarity with the Web3/crypto space and its community-building principles. ● Prior experience with user feedback platforms (e.g., Canny, Survicate). What We Offer ● Competitive salary, equity-based incentives, and benefits package. ● A fully remote and flexible work environment. ● A key leadership role with a high degree of autonomy and impact. ● The opportunity to build a world-class marketing program from the ground up. ● A collaborative and supportive team culture.