Regional lead

Summary We’re hiring a Regional Growth Marketing Manager to drive user growth, community expansion, and grassroots brand engagement. The ideal candidate is both a digital native and offline operator, with hands-on experience in managing social media, working with KOLs, and running impactful regional events. Key Responsibilities - Localize and implement global marketing strategies tailored to your region. - Develop and manage media resources, including paid media, earned media, arrange interviews, and handle press inquiries. - Work closely with the HQ PR team to manage press releases, media kits, and speaking opportunities. - Coordinate regional campaigns, AMAs, and online/offline activations in sync with product and BD teams. - Collaborate with regional KOLs, influencers, and community leaders to amplify brand voice. - Own the PR calendar for your region, monitor media sentiment, and handle basic crisis comms. - Track marketing KPIs and report campaign results and regional insights regularly. Requirements - 3+ years in marketing, with proven regional experience and strong media/PR background. - Prior experience in crypto/Web3, fintech, or tech industries is a strong plus. - Excellent communication and writing skills in English and local language. - Proactive, detail-oriented, and able to work across time zones and teams. - Experience with tools like Notion, HubSpot, and X (Twitter) is a plus