Marketing & Campaign Analyst

About ABFinance ABFinance is a US-based firm building and enabling digital finance for the future. Their vision is to create a full financial ecosystem where digital assets, traditional finance, and everyday money management live in one seamless experience, made available to everyone. Founded by a team of innovators, traders, and compliance professionals, ABFinance's mission is to bring the emerging world of digital assets to everyone. Their flagship product is a secure, regulated crypto exchange building trading tools for both retail and institutional clients—including spot trading and yield generation products with a focus on compliance and security. Role Overview You will plan, design, and execute growth campaigns for ABFinance in the US market, with a strong focus on driving in-platform actions (e.g., deposit, trade, staking, KYC completion, missions) rather than only upper-funnel awareness. This is a hands-on campaign operations role. You will own campaign mechanics end-to-end (design → setup → launch → monitoring → optimization), working directly inside tools and platforms to ship programs that move key product metrics. Key Responsibilities Campaign Planning & Execution (Core) Plan and execute data-driven campaigns that drive concrete, measurable product actions such as deposits, trades, staking, referrals, KYC completion, and mission/task completion. Own the full workflow from ideation → mechanic design → ops setup (tracking, tooling, QA) → launch → monitoring → post-mortem and iteration. Campaign Mechanics & Growth Design (Core) Design campaign rules and mechanics including eligibility criteria, reward structures, volume/threshold logic, ladders/tiers, and anti-abuse controls. Work closely with Product, Risk, and Compliance to ensure mechanics are regulatorily safe for the US and aligned with ABFinance’s product roadmap. Campaign Operations & Tooling Execute campaigns across relevant channels and systems, including in-app/on-platform surfaces, CRM/email, push/notifications, web, referral modules, and mission systems, in addition to public channels. Configure tracking (UTMs, pixels, events), build and QA user journeys, and ensure smooth execution across marketing tools, analytics platforms, and internal dashboards. Channel & Partner Activation Run integrated campaigns across Twitter/X, YouTube, TikTok, Telegram, Discord, affiliates, CRM/email, and KOL/media, as well as offline/community and conference activations. Coordinate with a broader marketing team (e.g., brand, content, social) to ensure consistency, but maintain direct responsibility for performance and operations. US Market & Product Localization Work closely with Growth, Product, Community, and Compliance teams to localize marketing initiatives to US user behavior, regulations, and cultural nuances. Develop a clear understanding of ABFinance’s product (spot trading, RFQ, staking/yield, fiat on/off-ramps) and build campaigns that map directly to these product surfaces and user flows. Partners & Community Manage partnerships with US media outlets, KOLs, affiliates, and community groups to drive adoption and in-product actions, not just impressions. Plan and execute referral programs, promotions, airdrops, webinars, AMAs, and trading competitions, including support for offline events and conference programming, with a focus on conversion and volume. Performance Monitoring & Optimization Monitor campaign performance and user acquisition metrics (e.g., sign-ups, KYC completion, deposit rate, first trade, trading volume, retention). Run experiments, A/B tests, and iterative optimizations to improve ROI, CAC/LTV, activation, and retention. Produce clear, actionable insights and post-mortems to inform future campaigns and product decisions. Market & Regulatory Awareness Keep up with US crypto market trends, competitor activities, and regulatory changes affecting marketing mechanics and incentives for a regulated exchange environment. Requirements 3–5 years of experience in growth marketing / campaign operations / lifecycle marketing, ideally within Web3, fintech, or consumer trading/finance apps. Proven experience designing AND executing campaign mechanics that drive in-product actions, such as deposits, trades, staking, missions, and task-based rewards (not only awareness/social campaigns). Hands-on ability to set up, operate, and optimize multi-channel campaigns end-to-end, including tracking, targeting, QA, and ongoing adjustments—you are the operator, not just the planner. Strong understanding of the US crypto user base, content platforms, and cultural behavior, with experience designing campaigns or GTM activities specifically for US audiences preferred. Experience with crypto exchanges, trading platforms, wallets, or financial apps is a strong plus, especially where you have run task-based or mission-driven campaigns. Familiarity with marketing tools and platforms, such as CRM systems, marketing automation, analytics tools, experimentation frameworks, and event/community tools, plus social platforms (Twitter/X, YouTube, TikTok, Telegram, Discord, etc.). Experience working with English-speaking KOLs, affiliates, or community partners, ideally including US-based stakeholders. Ability to translate product understanding into concrete campaign plans: you can explain what ABFinance does and how your campaigns would support its products (spot trading, RFQ, staking/yield, fiat on/off). Proactive, creative, and able to manage multiple workstreams with independence, while collaborating closely with cross-functional teams. Results-oriented with strong performance tracking and reporting skills, including experience with conversion metrics (sign-up → KYC → deposit → first trade → repeat usage). Stable track record of owning and seeing campaigns through over meaningful periods, rather than only short-term or one-off freelance/agency engagements.