Sales & Marketing Specialist (Social Media & Community)

About ABFinance ABFinance is a US-based firm looking to build and enable digital finance for the future. Our vision is to build a full financial ecosystem where digital assets, traditional finance, and everyday money management live in one seamless experience, made available to everyone. Founded by a team of innovators, traders, and compliance professionals, our mission is to bring the emerging world of digital assets to everyone. Our flagship product is a secure, regulated crypto exchange where we build trading tools for both retail and institutional clients - such as spot trading, yield generation products with a focus on compliance and security. We are looking for a high-impact Sales & Marketing Specialist (Social Media & Community) to drive user engagement, community growth, and platform activity across social and community channels. This role combines content execution, community management, and growth ownership, with a focus on increasing user activation and trading participation. Responsibilities Own and grow ABFinance’s social media presence (X, Telegram, Instagram, Discord, etc.), driving user engagement and community expansion Plan and execute content and community strategies to increase user activity, retention, and platform participation Manage and engage with the community, fostering a strong, active, and positive user environment Design and execute community-driven campaigns, discussions, and activations to drive onboarding, deposits, and trading Monitor community sentiment and feedback, providing insights to product, marketing, and operations teams Collaborate with KOLs, partners, and ambassadors to amplify reach and strengthen community influence Qualifications 3–6 years of experience in social media, community, or growth roles within crypto, fintech, or digital platforms Proven track record in growing and managing active online communities Strong understanding of user behavior, engagement strategies, and community dynamics Experience managing platforms such as X, Telegram, Discord, and similar channels Strong communication skills with the ability to engage and influence diverse user groups High ownership, responsiveness, and ability to operate in a fast-paced environment.