BTL Officer

Description You will coordinate and execute below-the-line (BTL) marketing activities, managing day-to-day logistics for roadshows, stands and events. You will prepare promotional materials and merchandise, develop new BTL activations, improve POS visual standards, track agent network visibility, and manage inventory and dispatch of marketing supplies. Requirements Fluency in French Fluency in Bambara Proficiency in English is an asset 2+ years relevant work experience within a marketing agency telecom payment service provider FMCG or financial institution 4+ years hands-on experience managing field-based or user acquisition teams 2+ years experience designing and executing user acquisition strategies within a telecom payment service provider FMCG or financial institution 2+ years experience managing large teams of 50 or more people Work authorization in Mali Responsibilities Manage day-to-day logistics for marketing operations including roadshows stands and events Prepare supporting materials and promotional merchandise for BTL activities Recommend new channels partnerships and influencers to grow the user base Create and develop new BTL activations Improve POS visual standards according to brand guidelines Track progress and quality of agent network visibility and branding collaborating with partners field sales and agent management Receive marketing stock organize dispatch track inventory and place orders to avoid stock-outs Benefits Generous health insurance for employee and dependents 26 weeks parental leave for mothers 4 weeks parental leave for fathers Subsidized child care Airtime reimbursement Free food Office space