Summary / TL;DR
Responsibilities Channel Development and Validation: Identify high-potential markets and user-acquisition channels globally. Develop non-traditional acquisition models, including cross-industry partnerships, channel alliances, and ecosystem collaborations, to achieve customer acquisition costs below those of conventional paid channels. Subsidy and Incentive Strategy: Design differentiated subsidy and incentive strategies based on user segmentation. Build cost-benefit models to balance acquisition scale and efficiency while effectively identifying and preventing incentive abuse and arbitrage. Incrementality Measurement and Experimentation: Establish a rigorous attribution framework and use controlled experiments, including holdout tests and A/B tests, to measure the true incremental impact of growth initiatives. Use experimental results to guide strategy iteration. User Conversion Optimization: Optimize the entire conversion journey from registration to first deposit and first trade. Develop targeted conversion and re-engagement strategies for key user segments, including funded-but-not-trading users and dormant users. AI-Driven Efficiency: Integrate AI capabilities into daily workflows to improve the efficiency of strategy development, data analysis, and content production. Requirements At least five years of experience in user growth, with hands-on experience in international markets. A proven track record of building user-acquisition channels from zero to one, rather than solely optimizing existing channels. Strong understanding of incrementality and the appropriate use cases for different attribution methodologies, with hands-on experience designing and executing controlled experiments. Solid experience in user segmentation and subsidy or incentive strategy design, with the ability to independently calculate and evaluate CAC, LTV, and ROI. Strong data capabilities, with the ability to independently extract and analyze data and translate findings into actionable conclusions. Preferred Qualifications Experience in the cryptocurrency industry or firsthand experience with crypto trading and on-chain interactions. Familiarity with localized growth strategies in emerging markets such as Southeast Asia, Latin America, the Middle East, and the CIS region. A science or engineering background, an AI-driven mindset, and vibe-coding capabilities.
