Summary / TL;DR
1. Marketing Strategy & Planning Develop and execute UStar's overall marketing strategy and annual marketing plan. Define marketing objectives, target audiences, channels, and growth strategies. Develop market-specific marketing strategies based on user behavior and industry trends. Manage marketing budgets and allocate resources effectively. Monitor campaign performance and continuously optimize marketing activities. 2. Brand Development Build and strengthen UStar's brand positioning and market presence. Develop consistent brand messaging and communication across marketing channels. Plan and execute brand awareness campaigns. Collaborate with internal teams to ensure consistent brand communication. Monitor market trends, competitors, and emerging opportunities. 3. Digital & Social Media Marketing Develop and manage UStar's social media and digital marketing strategy. Plan and oversee content across platforms such as X, Telegram, Instagram, TikTok, YouTube, and other relevant channels. Develop engaging content strategies for different target audiences. Monitor social media performance, engagement, traffic, and community growth. Identify new platforms and marketing channels for user acquisition. 4. KOL & Influencer Marketing Identify, evaluate, and develop relationships with KOLs, influencers, creators, and industry opinion leaders. Develop KOL collaboration strategies and campaign plans. Negotiate and manage external marketing partnerships. Track KOL campaign performance, engagement, and conversion. Build a long-term network of strategic creators and marketing partners. 5. Campaign & Event Management Plan and execute online and offline marketing campaigns, community events, and promotional activities. Work closely with Guild Operations to develop campaigns for guilds, hosts, and creators. Coordinate with external partners, KOLs, communities, and event organizers. Manage campaign timelines, budgets, resources, and execution. Conduct post-campaign analysis and develop improvement plans. 6. User & Community Growth Develop strategies to attract, activate, and retain users and creators. Work closely with the Guild Operations team to support guild and host growth. Develop community engagement initiatives and user incentive campaigns. Analyze user acquisition and retention data to identify growth opportunities. Build long-term relationships with key communities and ecosystem partners. 7. Content & Creative Management Develop content strategies aligned with UStar ' s brand and business objectives. Work with designers, video editors, copywriters, and external agencies to produce marketing materials. Review and improve marketing content, campaigns, and promotional materials. Ensure marketing content is engaging, localized, and consistent with brand guidelines. 8. Data Analysis & Reporting Track key marketing performance indicators. Prepare regular marketing performance reports. Use data and market insights to optimize marketing strategies and budget allocation. Requirements 3+ years of relevant marketing experience, preferably in Web3, Crypto, Live Streaming, Gaming, Social Media, MCN, Creator Economy, or Digital Entertainment. Proven experience in developing and executing marketing strategies and campaigns. Strong experience in KOL / influencer marketing and social media marketing. Experience managing online and offline events is highly preferred. Strong understanding of digital marketing, community growth, and user acquisition. Strong analytical and data-driven mindset. Excellent project management and execution skills. Strong communication, negotiation, and relationship-building abilities. Excellent command of English. Experience working in an international or multicultural environment is preferred. Preferred Qualifications Experience in one or more of the following areas is highly preferred: Web3 / Crypto Live Streaming MCN / Creator Economy Chinese lagurage Existing relationships with KOLs, influencers, creators, communities, media, or industry partners will be a strong advantage.
